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Equity & cap table guides.

2815 plain-English guides on stock options, vesting, 409A valuations, SAFEs, and cap table basics — written for the specific person asking, not a generic definition.

Equity Management

How to Raise Capital for a Startup

How to raise capital for a startup explained for founders — what it means, and what it changes on your cap table. See how to raise capital.

Equity Management

Difference Between Common and Preferred Stock

Difference between common and preferred stock explained for founders — what it means, and what it changes on your cap table. See difference between.

Equity Management

Difference Between Common Stock and Preferred Stock

Difference between common stock and preferred stock explained for founders — what it means, and what it changes on your cap table.

Equity Management

Secondary Market for Private Company Shares

Secondary market for private company shares explained for founders — what it means, and what it changes on your cap table. See secondary market.

Equity Management

Virtual Data Room for Startups

Virtual data room for startups explained for founders — what it means, and what it changes on your cap table. See virtual data room for startups.

Equity Management

What does Having Equity in a Company Mean

What does having equity in a company mean explained for founders — what it means, and what it changes on your cap table. See what does having equity.

Equity Management

Common Stock and Preferred Stock

Common stock and preferred stock explained for founders — what it means, and what it changes on your cap table. See common stock and preferred stock.

Equity Management

Asset Sale vs Stock Sale

Asset sale vs stock sale explained for founders — what it means, and what it changes on your cap table. See asset sale vs stock sale tracked.

Equity Management

Difference Between Preferred and Common Stock

Difference between preferred and common stock explained for founders — what it means, and what it changes on your cap table. See difference between.

Equity Management

How do Startups Raise Money

How do startups raise money explained for founders — what it means, and what it changes on your cap table. See how do startups raise money tracked.

Equity Management

How does Equity Work in a Company

How does equity work in a company explained for founders — what it means, and what it changes on your cap table. See how does equity work in a company.

Equity Management

What is the Secondary Market

What is the secondary market explained for founders — what it means, and what it changes on your cap table. See what is the secondary market tracked.

Equity Management

How does Private Equity Make Money

How does private equity make money explained for founders — what it means, and what it changes on your cap table. See how does private equity make.

Equity Management

What is a Simple Agreement for Future Equity

What is a simple agreement for future equity explained for founders — what it means, and what it changes on your cap table. See what is a simple.

Equity Management

Section 83(b) Election

Section 83(b) election explained for founders — what it means, and what it changes on your cap table. See section 83(b) election tracked automatically.

Equity Management

Accounting Software for Venture Capital

Accounting software for venture capital explained for founders — what it means, and what it changes on your cap table. See accounting software.

Equity Management

What is Tvpi in Private Equity

What is tvpi in private equity explained for founders — what it means, and what it changes on your cap table. See what is tvpi in private equity.

Equity Management

What is an 83(b) Election

What is an 83(b) election explained for founders — what it means, and what it changes on your cap table. See what is an 83(b) election tracked.

Equity Management

Stock Sale vs Asset Sale

Stock sale vs asset sale explained for founders — what it means, and what it changes on your cap table. See stock sale vs asset sale tracked.

Equity Management

How to Raise Money for Startup

How to raise money for startup explained for founders — what it means, and what it changes on your cap table. See how to raise money for startup.

Equity Management

Qualified Small Business Stock (qsbs)

Qualified small business stock (qsbs) explained for founders — what it means, and what it changes on your cap table. See qualified small business stock.

Equity Management

Fund of Funds Private Equity

Fund of funds private equity explained for founders — what it means, and what it changes on your cap table. See fund of funds private equity tracked.

Equity Management

What is Equity in a Company

What is equity in a company explained for founders — what it means, and what it changes on your cap table. See what is equity in a company tracked.

Equity Management

Qualified Small Business Stock Requirements

Qualified small business stock requirements explained for founders — what it means, and what it changes on your cap table. See qualified small business.

Equity Management

What is the Difference Between Common and Preferred Stock

What is the difference between common and preferred stock explained for founders — what it means, and what it changes on your cap table.

Equity Management

Warrants to Purchase Common Stock

Warrants to purchase common stock explained for founders — what it means, and what it changes on your cap table. See warrants to purchase common stock.

Equity Management

Secondary Stock Market for Private Companies

Secondary stock market for private companies explained for founders — what it means, and what it changes on your cap table. See secondary stock market.

Equity Management

How to Value Private Company

How to value private company explained for founders — what it means, and what it changes on your cap table. See how to value private company tracked.

Equity Management

Private Equity Deal Sourcing Strategies

Private equity deal sourcing strategies explained for founders — what it means, and what it changes on your cap table. See private equity deal sourcing.

Equity Management

What does Equity in a Company Mean

What does equity in a company mean explained for founders — what it means, and what it changes on your cap table. See what does equity in a company.

Equity Management

Selling Shares on Secondary Market

Selling shares on secondary market explained for founders — what it means, and what it changes on your cap table. See selling shares on secondary.

Equity Management

Raising Capital for a Startup

Raising capital for a startup explained for founders — what it means, and what it changes on your cap table. See raising capital for a startup tracked.

Equity Management

What is the Strike Price of an Option

What is the strike price of an option explained for founders — what it means, and what it changes on your cap table. See what is the strike price.

Equity Management

What is a Strike Price in Options

What is a strike price in options explained for founders — what it means, and what it changes on your cap table. See what is a strike price in options.

Equity Management

What is a Term Sheet in Business

What is a term sheet in business explained for founders — what it means, and what it changes on your cap table. See what is a term sheet in business.

Equity Management

How to File 83b Election

How to file 83b election explained for founders — what it means, and what it changes on your cap table. See how to file 83b election tracked.

Equity Management

Fair Market Value Business Valuation

Fair market value business valuation explained for founders — what it means, and what it changes on your cap table. See fair market value business.

Equity Management

What is Equity in a Business

What is equity in a business explained for founders — what it means, and what it changes on your cap table. See what is equity in a business tracked.

Equity Management

Pre vs Post Money Valuation

Pre vs post money valuation explained for founders — what it means, and what it changes on your cap table. See pre vs post money valuation tracked.

Equity Management

Value Creation Levers Private Equity

Value creation levers private equity explained for founders — what it means, and what it changes on your cap table. See value creation levers private.

Equity Management

Types of Debt Financing for Startups

Types of debt financing for startups explained for founders — what it means, and what it changes on your cap table. See types of debt financing.

Equity Management

Private Equity Deal Sourcing Best Practices

Private equity deal sourcing best practices explained for founders — what it means, and what it changes on your cap table. See private equity deal.

Equity Management

What is a Ppm in Private Equity

What is a ppm in private equity explained for founders — what it means, and what it changes on your cap table. See what is a ppm in private equity.

Equity Management

Meaning of Equity in Business

Meaning of equity in business explained for founders — what it means, and what it changes on your cap table. See meaning of equity in business tracked.

Equity Management

409A Valuation vs Strike Price

409a valuation vs strike price explained for founders — what it means, and what it changes on your cap table. See 409a valuation vs strike price.

Equity Management

How to Sell Private Shares

How to sell private shares explained for founders — what it means, and what it changes on your cap table. See how to sell private shares tracked.

Equity Management

How do Stock Warrants Work

How do stock warrants work explained for founders — what it means, and what it changes on your cap table. See how do stock warrants work tracked.

Equity Management

How to Calculate Equity Value of a Private Company

How to calculate equity value of a private company explained for founders — what it means, and what it changes on your cap table.