Start Your FBA Business. Own the Buy Box, not the paperwork.

An LLC separates your personal assets from your business. If a customer files a claim against your product, or if your business has debts, the LLC keeps your personal finances out of it. It also adds legitimacy in Amazon's eyes and with your customers.

We point you toward the right resources for state-specific sales tax permits so you know what comes next.

A registered agent is the person or entity that receives official legal documents for your business. Every LLC is required by its state to have one. Lovie's formation price includes registered agent service for the first year (then $79/year), so you never miss a legal notice.

Yes. Plenty of successful Amazon sellers are based outside the US. Lovie handles US company formation for international sellers, typically in Wyoming or Delaware. The entire process is done remotely — no US address or visit required.

The right business entity makes the ungating process go more smoothly.

It includes your state filing fee, a year of registered agent service and your EIN application, so there is no second bill. For about the cost of an hour of legal consultation, you get your company formed correctly, your personal assets protected, and your compliance tracked ongoing. Most sellers consider it a no-brainer compared to the cost of getting it wrong.

FBA triggers sales tax nexus wherever Amazon stores your inventory. Amazon now handles marketplace facilitator collection in most US states, so you don't collect directly — but you may still need to register for sales tax permits in states where your inventory sits.

For US-based sellers, forming in your home state is usually simplest — you avoid foreign qualification fees. Wyoming is popular among international sellers and privacy-conscious US founders; Delaware is preferred when you plan to raise capital. FBA itself doesn't push you toward any particular state. Lovie recommends based on your tax residency and growth plans.

One LLC can operate multiple Amazon brands — Amazon itself requires one seller account per entity, but you can run multiple brands, storefronts, and product lines under that single account. Separate LLCs only make sense if you want separate liability walls between product lines (e.g., high-risk supplements vs. low-risk accessories).

Yes. You'll need to update your seller account from individual/sole proprietor to LLC ownership — Amazon calls this a 'business type change' and they verify the new entity docs.

Forming before you list protects you from day one — any claim, chargeback, or product liability issue is caught by the LLC. If you're already selling as an individual, you can transition, but there's a paperwork cost (updating Amazon, re-registering for state permits). Earlier is cleaner. With Lovie, you can start the filing today.

An LLC protects your personal assets; a trademark protects your brand name and logo. They're different. If you're building a brand you want to keep as you scale (private label, Amazon Brand Registry), the LLC comes first, then a federal trademark application through USPTO. Lovie handles the LLC; trademarks are a separate filing we can point you to.