Many entrepreneurs start their business as a Limited Liability Company (LLC) for its flexibility and liability protection. However, as your business grows or diversifies, you might find yourself wanting to operate under a different name for a specific product, service, or marketing campaign. This is where a 'Doing Business As' (DBA) name comes into play. A DBA, also known as a fictitious name, trade name, or assumed name, allows an existing business entity to conduct operations under a name other than its legal registered name. The question of whether you can add a DBA to an LLC is a common one, and the answer is generally yes. An LLC, being a legal entity, can register DBAs to represent different facets of its business. This is a crucial distinction: the DBA does not create a new business entity; it simply provides a new 'face' for your existing LLC. This means your LLC continues to be the primary legal entity, retaining its assets, liabilities, and tax status, while the DBA is simply a registered alias.
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