A 'Doing Business As' (DBA) name, also known as a fictitious name or trade name, allows you to operate your business under a name different from your legal name. This is common for sole proprietors or partnerships who want to use a brand name, or for LLCs and corporations that want to operate a distinct service or product line under a separate identity. While the concept is straightforward, understanding the associated DBA fee is crucial for budgeting and compliance. These fees vary significantly by state, county, and sometimes even city, making it essential to research the specific requirements where your business is located or intends to operate.
Start your formation with Lovie — $29/month, everything included.