A 'Doing Business As' (DBA) name, also known as a fictitious business name or trade name, allows you to operate your business under a name different from your legal name. This is common for sole proprietors or partnerships who want to use a brand name, or for LLCs and corporations who wish to operate multiple distinct businesses under different names without forming separate legal entities for each. Filing a DBA is a state-level requirement, and the specific process, fees, and renewal periods vary significantly depending on where your business is located. Understanding the DBA formation process is crucial for legal compliance. Operating under an unregistered DBA can lead to penalties, fines, and legal complications, including the inability to open a business bank account or enter into contracts under your chosen business name. Lovie simplifies this process, guiding you through the necessary steps to ensure your DBA is properly filed and legally recognized across all 50 US states, allowing you to focus on growing your brand.
Start your formation with Lovie — $29/month, everything included.