Many entrepreneurs starting a business, especially sole proprietors or freelancers, consider using their own legal name as their business name. This might seem straightforward, but it doesn't always exempt you from needing to file a DBA (Doing Business As), also known as a fictitious name, trade name, or assumed name. The requirement for a DBA when using your own name varies significantly by state and, in some cases, by the business structure you choose. Understanding these rules is crucial for legal compliance. Operating a business without the proper registration can lead to penalties, fines, and difficulties in conducting business, such as opening a business bank account or entering into contracts. This guide will break down when you might need a DBA even if your business name is simply your own name, and how Lovie can help you navigate these requirements across all 50 states.
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