LLC Formation for E-Commerce & D2C Brands
Form your e-commerce LLC with Lovie. From Shopify store to global brand — formation, EIN, registered agent, and compliance handled so you can sell, not file.
From Shopify store to growing D2C brand, Lovie handles the formation work — EIN, registered agent, compliance, and more. You describe your business, Lovie does the filing.
Start Your Brand's LLC. Start selling, not filing.
You should be building a brand, not a bureaucracy.
The problem
- $1,000+ on lawyers just to start
- Confusing state websites and endless forms
- Weeks of back-and-forth emails
- Surprise fees for registered agent and mail
- Compliance deadlines you don't know about until you miss them
How Lovie solves it
- $20/mo — everything included
- Lovie handles all the paperwork for you
- No legal jargon, just plain questions
- State fees and registered agent included
- Compliance tracking built in — no deadlines slip through
The Formation Platform for Your D2C Brand
- No unnecessary back-and-forth
- Formation usually means phone calls, confusing state websites, and waiting. Lovie handles the paperwork so you can get back to running your store.
- All-in-One Price
- No hidden fees, no upsells. One monthly price covers your formation, registered agent, and ongoing compliance. Nothing extra to buy.
- Peace of Mind
- Protect your personal assets and stay on top of state requirements. Lovie tracks the compliance calendar so you don't have to.
Your questions, answered.
- Do I really need an LLC for my Shopify store?
- You can start as a sole proprietor, but forming an LLC is the most straightforward way to protect your personal assets — your home, savings, anything in your name — from business debts or lawsuits. It also makes your brand look more established to customers and wholesale partners.
- What's the difference between an LLC and an S-Corp?
- An LLC is the simplest path to liability protection. An S-Corp is a tax election you can make on top of an LLC — it can reduce self-employment taxes once your business is consistently profitable. Lovie can help you figure out which makes sense now, and help you convert later if your situation changes.
- Can Lovie help me get a business bank account?
- Yes. Once your LLC is formed and your EIN is registered, Lovie gives you all the official documents you need to open a US business bank account. Keeping business and personal finances separate makes bookkeeping and tax time much less painful.
- I use Stripe and PayPal. How does that work with an LLC?
- Once your LLC is formed, you connect your Stripe and PayPal accounts to your new business bank account. All your revenue flows through one place, which keeps your books clean and taxes simpler. Lovie will remind you to do this after your formation is complete.
- What if I sell on multiple platforms, like Etsy and Amazon too?
- No problem. Your LLC covers your business activities across all platforms. You can run your Shopify store, Etsy shop, and Amazon FBA business under the same company, which simplifies your admin and taxes considerably.
- How is Lovie different from LegalZoom?
- LegalZoom fills out forms. Lovie guides you through the decisions, manages your ongoing compliance, and covers everything in one monthly price. Formation, registered agent, mail scanning, compliance tracking — all included. No surprise add-ons.
- Do I have to collect sales tax from customers in every state?
- Sales tax nexus rules changed in 2018 after the South Dakota v. Wayfair ruling — now each state sets its own economic nexus thresholds (typically $100K in sales or 200 transactions per year in that state). Once you cross a threshold, you need to register for a sales tax permit in that state. Lovie gets your LLC formed so you can apply for permits; services like TaxJar or Avalara handle the ongoing collection and filing.
- Which state should I form my ecommerce LLC in — my home state or Delaware?
- For most direct-to-consumer ecommerce businesses, forming in your home state is cheapest and simplest — you skip the foreign qualification fees and dual filings. Delaware and Wyoming shine for businesses with outside investors or founders in multiple states. Lovie recommends the right state based on your situation in the first conversation.
Start your formation with Lovie — $20/month, everything included. Cancel anytime.