Operating a business under a name different from your legal name (or your registered business entity's name) in California requires filing a Fictitious Business Name (FBN), commonly known as a DBA (Doing Business As). This filing is a public declaration that you are conducting business under an assumed name. It’s a crucial step for sole proprietors, partnerships, LLCs, and corporations alike who wish to use a trade name. Failing to file can lead to legal complications and penalties. Understanding the process in California, which involves county-level filings, is essential for compliance and legitimate business operations. This guide will walk you through the entire process of filing a DBA in California, from determining if you need one to publishing the required notice. We’ll cover the specific requirements, associated costs, and ongoing obligations. Whether you’re launching a new venture or rebranding an existing one, Lovie is here to simplify business formation, including understanding requirements like DBAs across all 50 states.
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