If you're operating a business in Michigan under a name different from your legal personal name (for sole proprietors or partnerships) or your registered business entity name (for LLCs, corporations, etc.), you'll need to file a "Doing Business As" (DBA) name, also known as a fictitious name. This is a crucial step for legal compliance and ensuring transparency with customers and regulatory bodies. In Michigan, the process is managed at the state level by the Michigan Department of Licensing and Regulatory Affairs (LARA). Filing a DBA in Michigan establishes that you are conducting business under an assumed name. This is distinct from forming a business entity like an LLC or corporation, though an existing entity might file a DBA for a new brand or service. Understanding the requirements and steps involved is essential to avoid penalties and operate smoothly. This guide will walk you through everything you need to know about filing a DBA in Michigan.
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