Operating a business under a name different from your legal personal name or your registered business entity name requires filing a 'Doing Business As' (DBA) registration in Georgia. This is also known as a fictitious name or trade name. Whether you are a sole proprietor, a partnership, or an LLC, LLC, or corporation looking to use an additional brand name, understanding the DBA registration process in Georgia is crucial for legal compliance and avoiding potential penalties. In Georgia, a DBA is not a separate legal entity; it's simply a designation that allows you to conduct business under a trade name. This means your personal assets are still at risk if you are a sole proprietor or general partner operating under a DBA. If you wish to shield your personal assets, forming an LLC or corporation is a more robust option. Lovie can assist with forming these entities, which provides liability protection and can simplify your business structure, even if you plan to operate under a DBA.
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