Operating a business in Michigan under a name different from your legal personal name or your registered business entity name requires filing a 'Doing Business As' (DBA) or 'Assumed Name' with the state. This designation allows you to conduct business activities using a trade name that is distinct from your official registered name. For sole proprietors and general partnerships, this is typically your personal name. For LLCs or corporations, it's the name listed on your formation documents filed with the Michigan Department of Licensing and Regulatory Affairs (LARA). Understanding the DBA process in Michigan is crucial for compliance and legal operation. It ensures transparency for consumers and the state, allowing them to identify the true owner of the business. Whether you're launching a new venture or rebranding an existing one, a DBA in Michigan provides the flexibility to use a catchy or descriptive business name while maintaining legal clarity. Lovie simplifies this process, guiding you through each step to ensure your Michigan DBA is filed correctly and efficiently.
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