A 'Doing Business As' (DBA) name, also known as a fictitious business name or trade name, allows you to operate your business under a name different from your legal name. If you're a sole proprietor or partnership using a business name other than your personal name, or an LLC or corporation operating under a name distinct from its registered legal name, setting up a DBA is often a necessary step. This is crucial for branding, marketing, and maintaining legal compliance across various states. Setting up a DBA involves filing specific documents with either the state or local government, depending on your location and business structure. For example, in California, you file with the county clerk where your principal place of business is located. In Texas, you file with the Texas Secretary of State. Understanding these state-specific requirements is key to a smooth registration process. Lovie can help streamline this process for various business structures, ensuring you meet all legal obligations as you establish your brand identity.
Start your formation with Lovie — $29/month, everything included.