Operating a business in California under a name different from your legal personal name or the registered name of your corporation or LLC requires filing a Fictitious Business Name (FBN) Statement, commonly known as a DBA (Doing Business As). This legal document informs the public about who is conducting business under a specific trade name. Failing to file can lead to penalties and prevent you from taking legal action under that business name. Lovie can help streamline this process, ensuring compliance with California's specific requirements. This guide will walk you through the essential steps of obtaining and maintaining a DBA in California. We'll cover eligibility, the filing process with your county clerk, publication requirements, and renewal procedures. Understanding these details is crucial for any entrepreneur or business owner looking to establish or expand their presence in the Golden State under an assumed business name.
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