What is DBA? Definition, requirements, and how it applies to your business formation. Learn everything about doing business as for LLCs and corporations.
# Doing Business As
A DBA (Doing Business As), also called a fictitious name, trade name, or assumed name certificate, is a registration that allows a business to operate under a name different from its legal entity name. A DBA does not create a new legal entity or provide any liability protection.
DBAs are filed at the county or state level depending on jurisdiction. They are commonly used by sole proprietors who want a professional business name, or by LLCs that operate multiple brands under one entity.
Lovie's platform includes DBA filing as part of the formation workflow, ensuring your operating name is properly registered alongside your entity.