If you're operating a business in New York under a name different from your personal name (for sole proprietorships or partnerships) or your official LLC/Corporation name, you'll likely need to file for a DBA, or 'Doing Business As' name. This is also known as a "fictitious name" or "assumed name" in New York State. Before filing, a crucial first step is conducting a NYS DBA name search to ensure your desired name is unique and available. This process prevents confusion, protects your brand identity, and complies with New York State regulations. Failing to properly register your DBA can lead to legal complications and fines. Lovie is here to simplify this process for you, whether you're forming a new entity or just need to register a DBA.
Start your formation with Lovie — $29/month, everything included.