Partner intelligence
David Sacks
Co-Founder & Partner · Craft Ventures
David Sacks invests at Craft Ventures.
The research behind this profile
46public sources read
Updated 2026-09-19
- 24Interviews
- 11Other sources
- 8Podcasts
- 4Writing
- 1Official pages
How a memo for David is made
- 01
Investor profile
Partner intelligence built from David's talks, podcasts, writing and portfolio.
- What they look for in founders
- How they make decisions
- Communication style
- Thesis and red flags
- Portfolio patterns
- 02
Core memo
Your company's investment memo. The facts stay the same in every version.
- 03
Personal memo
Rewritten for David Sacks at Craft Ventures, in their own frame.
- Their language and frameworks
- The founder story they care about
- Objections answered first
- Fit with their portfolio
What David looks for in a founder
In David's own words
How David sounds
Tone
David Sacks's tone is direct, logical, and analytical, often using his own experiences at PayPal and Yammer to illustrate broader business principles.
He is relaxed, confident, and unsentimental, discussing business failures and realities with objective detachment. While direct, his communication style is also self-aware, and he is not afraid to admit past misjudgments.
Signature phrases
- “product hook”
- “Shadow IT”
- “Consumerized business software”
- “zero to one”
- “edge case”
- “distribution wedge”
- “Product market fit”
- “Lightning strike marketing”
Sentence style
Frameworks and metaphors
Investment thesis, in David's terms
How David decides and communicates
Writing to David
Phrases to mirror
- “Barrels and Ammunition”
- “Accumulating Advantages”
- “Ruthless Referencing”
- “Critical Density of Talent”
Opening pattern
Rhetorical devices
Write like this
Portfolio pattern
Recent activity and public voice
Career and current role
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