Wisconsin Business Guide

Launch Your Finance & Accounting Firm in Wisconsin: The 2026 Definitive Guide

Navigate Wisconsin's specific requirements for starting a finance and accounting business. This guide covers everything from legal structure to operational readiness.

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On this page · 10 sections
  1. Define Your Business Model
  2. Choose Your Wisconsin Legal Structure
  3. Register Your Business in Wisconsin
  4. Wisconsin Licenses and Permits
  5. Wisconsin Tax Obligations
  6. Open Your Wisconsin Business Bank Account
  7. Secure Essential Wisconsin Business Insurance
  8. Find Wisconsin Office Space
  9. Hiring Employees in Wisconsin
  10. Develop Your Wisconsin Launch Strategy

Clearly Define Your Finance & Accounting Business Model

Before diving into the legalities of starting a finance and accounting business in Wisconsin, it’s crucial to solidify your business model. What specific services will you offer? Will you focus on bookkeeping for small businesses, tax preparation for individuals and corporations, payroll processing, financial planning, forensic accounting, or a combination? Each service line has different client bases, regulatory considerations, and potential revenue streams. For instance, offering investment advice might require additional licenses beyond those for basic bookkeeping. Researching the competitive landscape in Wisconsin is also vital. Identify your target market – are you aiming for startups, established corporations, non-profits, or specific industries like manufacturing or healthcare prevalent in Wisconsin? Understanding your niche will help you tailor your services, marketing, and pricing. Consider your unique selling proposition (USP). What makes your firm stand out from existing accounting firms in Milwaukee, Madison, or Green Bay? Perhaps it's specialized expertise, advanced technology integration, a client-centric approach, or competitive pricing. Developing a clear mission statement and defining your core values will guide your business decisions and shape your company culture. This foundational step impacts everything from your legal structure and licensing requirements to your marketing strategy and operational setup. A well-defined model ensures you're building a business with a clear purpose and a targeted approach to serving the Wisconsin market. Think about scalability too. How do you envision your firm growing over the next 3-5 years? Will you expand service offerings, open new offices, or hire more staff? Planning for growth from the outset can save significant time and resources later. This initial strategic thinking is the bedrock upon which a successful Wisconsin finance and accounting business is built. It’s about more than just numbers; it’s about creating a sustainable, valuable service for your clients and a thriving enterprise for yourself. Don't underestimate the power of this early planning phase. It sets the stage for all subsequent steps, ensuring your business is built on a solid foundation tailored to the Wisconsin economic environment. Consider the specific needs of Wisconsin businesses – many are family-owned or have long-standing traditions. Your services should align with these characteristics, offering reliability and trust. For example, if targeting agricultural businesses, understand their unique financial cycles and tax considerations. This detailed planning phase is essential for long-term success and differentiation in the competitive Wisconsin market. It’s the blueprint for your entrepreneurial journey.

Register Your Finance & Accounting Business in Wisconsin

Once you’ve selected your business structure, the next step is to formally register your finance and accounting business with the State of Wisconsin. The specific registration process varies depending on your chosen entity type. For LLCs and Corporations, you must file formation documents with the Wisconsin Department of Financial Institutions (DFI). For an LLC, this is the Articles of Organization, and for a corporation, it's the Articles of Incorporation. These documents typically require basic information such as the business name, the registered agent's name and address, the business purpose, and details about the organizers or incorporators. The filing fee for these documents with the DFI is currently $170 for LLCs and $180 for corporations. You can typically file these documents online, by mail, or in person. Lovie can assist with preparing and submitting these formation documents efficiently and accurately, ensuring compliance with Wisconsin's requirements. After your business is registered with the state, you’ll need to obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). This is often referred to as a Federal Tax Identification Number and is essential for almost all businesses, especially if you plan to hire employees, operate as a corporation or partnership, or file certain tax returns. You can apply for an EIN for free directly on the IRS website. Lovie can also help with the EIN application process. If your business name is different from your legal name (e.g., a sole proprietor operating under a trade name), you may need to file a Fictitious Business Name Statement, also known as a DBA ('Doing Business As'), with the relevant county clerk's office in Wisconsin. This ensures transparency and allows customers to know who is behind the business. Each county has its own specific procedures and fees for filing a DBA. It’s important to check with the county clerk in the county where your business will primarily operate. This step is crucial for legal compliance and building trust with your clients. Properly registering your business and obtaining necessary identification numbers are fundamental steps that establish your business as a legitimate entity in Wisconsin, paving the way for obtaining licenses, opening bank accounts, and conducting other essential business operations. Accuracy and attention to detail during this registration phase are paramount to avoid delays and potential legal issues down the line. Ensure all information submitted is correct and consistent across all filings.

Secure Necessary Wisconsin Licenses and Permits

Operating a finance and accounting business in Wisconsin requires adherence to specific licensing and permitting regulations at the federal, state, and local levels. While Wisconsin does not have a statewide licensing requirement specifically for general accountants or bookkeepers, certain activities and specializations may necessitate professional licenses or certifications. For instance, if your firm plans to offer services related to investment advising or public accounting where you represent clients before the IRS or perform audits, you will likely need to comply with specific regulations. Public accountants in Wisconsin are regulated by the Wisconsin Department of Professional Licensure (WDPL) under the Board of Accountancy. To practice as a Certified Public Accountant (CPA) in Wisconsin, individuals must meet educational, examination, and experience requirements and obtain a CPA license. Even if you are not a CPA, you must ensure your business operations comply with all relevant professional standards. Beyond professional certifications, your business will need a general business license or permit. This is often handled at the local level. Check with the city or county clerk's office where your business will be physically located. Many municipalities in Wisconsin require a general business license or permit to operate within their jurisdiction. For example, the City of Milwaukee and the City of Madison have their own business licensing requirements. You should also consider any specific permits related to your chosen services. If you handle sensitive financial data, ensuring compliance with data privacy regulations is crucial. Federal regulations like the Gramm-Leach-Bliley Act (GLBA) apply to financial institutions and businesses that handle non-public personal information. While Lovie assists with business formation and EIN registration, securing professional licenses and local permits falls under your responsibility as the business owner. It’s essential to thoroughly research the requirements for your specific services and location within Wisconsin. Failure to obtain the necessary licenses and permits can result in significant fines, penalties, and even business closure. A proactive approach to understanding and fulfilling these requirements is key to operating legally and ethically. Don't overlook the importance of local ordinances; they can vary significantly from one Wisconsin municipality to another. For example, some areas might have specific zoning requirements for home-based businesses or regulations concerning signage. Thorough due diligence here prevents costly mistakes and ensures your business is fully compliant from day one. Consulting the Wisconsin DFI and relevant professional boards is a good starting point.

Understand Your Wisconsin Tax Obligations

Navigating the tax landscape is a fundamental aspect of starting and running any business in Wisconsin. As a finance and accounting firm, understanding these obligations is not just a legal requirement but also a core part of your service offering. You'll need to register with the Wisconsin Department of Revenue (DOR) for state taxes. The specific taxes your business is liable for depend on your legal structure, revenue, and activities. If you sell taxable goods or services, you'll need to register for a seller's permit to collect and remit Wisconsin sales and use tax. For many service-based businesses in Wisconsin, including accounting and financial services, sales tax is not typically charged on the services themselves, but it's crucial to verify this based on the specific services offered and the latest DOR guidance. If your business has employees, you must register as a Wisconsin employer. This involves withholding state income tax from employee wages and remitting it to the DOR, as well as paying state unemployment insurance taxes. The Wisconsin unemployment insurance tax rate varies based on factors like your industry and payroll history. You'll also need to comply with federal tax obligations, including paying federal income tax, self-employment tax (if you're a sole proprietor or partner), and federal payroll taxes (Social Security and Medicare) if you have employees. The IRS requires businesses to make estimated tax payments throughout the year if they expect to owe $1,000 or more in tax. As a finance and accounting professional, maintaining meticulous financial records is non-negotiable. This includes tracking all income and expenses, managing invoices, and reconciling bank statements. Accurate record-keeping is essential for tax compliance, financial analysis, and making informed business decisions. Consider using accounting software to streamline this process. Lovie assists with obtaining your EIN, which is crucial for federal tax filings, but managing your ongoing state and federal tax obligations is your responsibility. Staying informed about changes in tax laws and regulations at both the state and federal levels is vital. Wisconsin's tax laws can evolve, and staying current ensures you remain compliant and can advise your clients effectively. Consider consulting with a tax professional specializing in Wisconsin business taxes to ensure you are meeting all requirements and taking advantage of any available deductions or credits. This diligence not only keeps your business compliant but also builds credibility with potential clients who expect expertise in financial matters. Don't underestimate the complexity; proactive tax planning is key.

Open Your Wisconsin Business Bank Account

Establishing a dedicated business bank account is a fundamental step for any new venture, and your finance and accounting firm in Wisconsin is no exception. It’s crucial for maintaining financial clarity, simplifying bookkeeping, and ensuring legal compliance. Mixing personal and business finances can lead to significant accounting headaches and can jeopardize the liability protection afforded by structures like LLCs or corporations. When you open a business account, you’ll typically need to provide several documents to the bank. These usually include your business formation documents (Articles of Organization or Incorporation), your EIN confirmation letter from the IRS, and potentially your business license or permits, depending on the bank and local requirements. You may also need personal identification for the account signatories. Wisconsin banks offer various business checking and savings accounts tailored to different needs. Consider factors like monthly service fees, transaction limits, minimum balance requirements, overdraft options, and the availability of business credit cards or lines of credit. For a finance and accounting business, access to robust online banking features, mobile check deposit, and integration with accounting software can be particularly beneficial. Choosing a bank that understands small business needs and offers good customer support is also important. Some banks may offer specialized services for financial professionals. Lovie helps you secure your EIN, a key document needed for opening a business bank account. Once your account is set up, ensure all business income is deposited directly into this account and all business expenses are paid from it. This practice creates a clear audit trail, simplifies tax preparation, and provides a professional image to your clients and vendors. Regularly reconcile your business bank statements with your accounting records to catch any discrepancies promptly. This diligence is not just good practice; it’s essential for maintaining accurate financial health and demonstrating the professionalism expected of a finance and accounting firm. A separate business account is a clear signal to clients and regulatory bodies that you operate with integrity and adhere to sound financial management principles. It’s a foundational element of trust and operational efficiency for your Wisconsin-based firm. Don't delay this step; it's a critical part of establishing your business's financial foundation in Wisconsin.

Secure Essential Wisconsin Business Insurance

Protecting your finance and accounting business from unforeseen events is paramount, especially given the sensitive nature of financial data and advice. In Wisconsin, securing appropriate business insurance is not just a prudent measure; it’s often a necessity dictated by client contracts and professional standards. The most critical type of insurance for an accounting firm is Professional Liability Insurance, also known as Errors & Omissions (E&O) insurance. This coverage protects your business against claims of negligence, errors, or omissions in the professional services you provide. For example, if a client alleges that a mistake in your tax preparation led to penalties, or a financial planning error resulted in financial loss, E&O insurance would cover legal defense costs and potential settlements or judgments. Given the high stakes in finance and accounting, robust E&O coverage is non-negotiable. Another essential policy is General Liability Insurance. This covers third-party claims of bodily injury or property damage that occur on your business premises or as a result of your business operations. While less likely to be triggered by service errors than E&O, it’s crucial for protecting against common accidents, such as a client slipping and falling in your office. Cyber Liability Insurance is increasingly important in today's digital world. It protects your business from the financial consequences of data breaches, including the costs of notifying affected clients, credit monitoring services, and potential regulatory fines. As you handle sensitive client financial information, the risk of a cyberattack is significant. Workers' Compensation Insurance is required by Wisconsin law if you have employees. It covers medical expenses and lost wages for employees who get injured or become ill on the job. Even if you plan to start as a solo practitioner, consider obtaining this coverage if you anticipate hiring staff in the near future. Business Owner's Policy (BOP) can bundle general liability, commercial property, and business interruption insurance into a single, cost-effective package. Commercial property insurance covers damage to your business property, including office equipment, furniture, and inventory, from events like fire or theft. Business interruption insurance helps replace lost income if your business operations are temporarily halted due to a covered event. When selecting insurance providers in Wisconsin, compare quotes from multiple reputable carriers. Understand the policy limits, deductibles, exclusions, and claims process. Consulting with an insurance broker experienced in insuring professional service firms is highly recommended. They can help you assess your specific risks and find the most suitable coverage at a competitive price. Proper insurance safeguards your business's financial stability and reinforces client trust.

Choose Your Wisconsin Office Space Strategy

Deciding on the right office space strategy is a key decision for your finance and accounting firm in Wisconsin. Your choice impacts your operational costs, brand image, and ability to serve clients effectively. Several options are available, ranging from fully remote operations to traditional leased office spaces. A completely remote or virtual office model can significantly reduce overhead. This approach leverages technology for client communication, document sharing, and virtual meetings. Many clients in Wisconsin, accustomed to remote interactions, may find this convenient. You can operate from a home office, provided it complies with local zoning ordinances and offers a professional environment. However, for client meetings, a dedicated professional space can enhance credibility. Consider using co-working spaces or executive suites in cities like Milwaukee, Madison, or Green Bay. These offer professional addresses, meeting rooms, and office amenities without the long-term commitment and expense of a traditional lease. Co-working spaces are particularly popular for solo practitioners and small teams, providing networking opportunities and flexibility. A traditional leased office space offers the most control over your environment and brand presence. When evaluating office leases in Wisconsin, consider location, size, lease terms, and build-out costs. A prime location accessible to your target clientele is important. Ensure the space is sufficient for your current needs and allows for future growth. Negotiate lease terms carefully, paying attention to rent escalations, maintenance responsibilities, and renewal options. Factor in the costs of utilities, furniture, IT infrastructure, and potential renovations. For a finance and accounting firm, creating a professional, secure, and comfortable environment for clients is crucial. This includes ensuring privacy during consultations and having reliable technology infrastructure. Some firms opt for a hybrid model, maintaining a small physical presence for essential functions and client meetings while allowing remote work for staff. This can offer a balance between cost savings and professional accessibility. Evaluate your target market's preferences and your firm’s culture when making this decision. A physical office can project stability and professionalism, which can be particularly reassuring for clients seeking financial services. However, the rise of remote work means that a well-managed virtual presence can be equally effective. Research the commercial real estate market in your chosen Wisconsin area to understand rental rates and availability. Consulting with a commercial real estate broker can be beneficial, especially if you are considering a long-term lease. The decision should align with your budget, growth projections, and the image you want to project.

Hiring Your First Employees in Wisconsin

As your finance and accounting business grows in Wisconsin, hiring employees will be a significant step toward scaling your operations. This process involves more than just finding qualified individuals; it requires understanding Wisconsin's labor laws and employer responsibilities. Before hiring, ensure you have the necessary registrations in place: your business must be registered with the state, you need an EIN from the IRS, and you must have registered as a Wisconsin employer with the Department of Revenue for payroll tax withholding and the Department of Workforce Development for unemployment insurance. Familiarize yourself with Wisconsin's wage and hour laws, including minimum wage requirements, overtime rules, and regulations regarding breaks and meal periods. The current Wisconsin minimum wage is $7.25 per hour for most employees, aligning with the federal minimum wage, though some exceptions apply. For tipped employees, the minimum cash wage is $2.33 per hour, provided tips bring the total up to the standard minimum wage. You must also comply with federal laws like the Fair Labor Standards Act (FLSA). When hiring, ensure you use the correct employment forms. All new hires must complete Form I-9, Employment Eligibility Verification, within three days of their start date to verify their identity and authorization to work in the United States. You'll also need employees to complete Form W-4, Employee's Withholding Certificate, for federal income tax withholding purposes, and the Wisconsin equivalent, Form WT-4, for state income tax withholding. Posting required federal and state labor law posters in a conspicuous place at your workplace is mandatory. These posters provide information on topics such as minimum wage, equal employment opportunity, and workplace safety. Develop clear job descriptions that accurately reflect the duties and qualifications for each role. This helps in attracting the right candidates and sets expectations for performance. Implement a structured interview process to evaluate candidates fairly and consistently. Once you hire employees, you are responsible for accurate payroll processing, including calculating wages, withholding taxes, and making timely tax payments to the IRS and Wisconsin DOR. Consider using payroll software or a payroll service provider to ensure accuracy and compliance. Workers' compensation insurance is mandatory in Wisconsin for employers with one or more employees, covering workplace injuries. Failing to comply with these hiring and employment regulations can lead to significant penalties, legal disputes, and damage to your firm's reputation. Lovie can assist with the initial business setup and EIN, but managing ongoing employment compliance is critical. Thoroughly understanding and adhering to Wisconsin's employment laws is essential for building a strong, compliant team and fostering a positive work environment.

Develop Your Wisconsin Business Launch Strategy

With the foundational elements in place, it’s time to craft a strategic launch plan for your finance and accounting business in Wisconsin. A successful launch requires more than just opening your doors; it involves targeted marketing, client acquisition, and operational readiness. Define your launch timeline, setting clear milestones for pre-launch activities, the official opening day, and the first 90 days of operation. Identify your initial client acquisition strategy. How will you reach your first customers? Consider networking within local Wisconsin business communities, attending industry events, and leveraging professional associations. Referrals from trusted contacts can be invaluable. Develop a professional website that clearly outlines your services, expertise, and contact information. Ensure it is mobile-friendly and optimized for search engines (SEO) to attract clients searching for accounting services in Wisconsin. Create compelling marketing materials, such as brochures, business cards, and online profiles, that reflect your firm’s brand and professionalism. Content marketing, such as publishing blog posts on relevant financial topics or offering free webinars on tax planning for Wisconsin residents, can establish your expertise and attract potential clients. Utilize social media platforms strategically to engage with your target audience and build brand awareness. Consider targeted online advertising campaigns on platforms like Google Ads or LinkedIn, focusing on keywords relevant to your services and location (e.g., 'small business accounting Milwaukee'). Establish clear operational procedures for client onboarding, service delivery, billing, and collections. Ensure your chosen accounting software and other business tools are fully implemented and tested. Prepare for your first client engagements by having standardized engagement letters and service agreements ready. These documents should clearly define the scope of work, fees, responsibilities, and terms of service, providing legal protection for both parties. Plan a soft launch or a phased rollout if you prefer to test your systems and processes with a small group of initial clients before a full public launch. Gather feedback from these early clients to identify areas for improvement. Communicate your launch to your network, including former colleagues, mentors, and professional contacts, encouraging them to spread the word. Building relationships is key in the finance and accounting industry. Finally, prepare a budget for your launch marketing and operational expenses, and track your spending closely. A well-executed launch strategy sets the tone for your business, builds momentum, and positions you for sustained growth in the competitive Wisconsin market. Success hinges on meticulous planning and consistent execution.

Frequently asked questions

What is the average cost to start a finance and accounting business in Wisconsin?

The cost to start a finance and accounting business in Wisconsin can vary significantly based on your chosen structure, location, and services. Key expenses include state filing fees for business formation (e.g., $170 for an LLC), which Lovie can assist with. You'll also need to budget for potential legal and accounting consultation fees, business licenses and permits (which vary by locality), professional liability insurance (E&O), general liability insurance, and potentially cyber liability insurance. If you plan to lease office space, factor in rent, security deposits, and build-out costs. For a home-based or virtual operation, costs are lower, primarily involving registration, insurance, and technology. Hiring employees adds expenses like payroll, benefits, and workers' compensation insurance. A reasonable estimate for initial setup, excluding significant office build-outs or extensive hiring, could range from $1,000 to $5,000, covering essential registrations, basic insurance, and minimal operating expenses. Thoroughly budgeting for each component is crucial.

Do I need a CPA license to start an accounting firm in Wisconsin?

Not necessarily, but it depends on the services you offer. If you plan to perform audits, issue audit reports, or represent clients before the IRS in certain capacities, you will likely need to be a licensed Certified Public Accountant (CPA) in Wisconsin. The Wisconsin Department of Professional Licensure (WDPL) Board of Accountancy regulates CPAs. However, if your services are limited to bookkeeping, tax preparation (without representation), payroll processing, or general financial consulting that doesn't involve attestation or public accounting functions, you may not need a CPA license yourself. Many accounting firms are founded by individuals who are not CPAs but employ licensed CPAs or Enrolled Agents. It's crucial to understand the specific definitions and regulations governing 'public accounting' in Wisconsin to ensure compliance. Offering services that require a CPA license without holding one can lead to legal penalties. Researching the WDPL's requirements thoroughly is essential before marketing specific services.

How long does it take to register a business in Wisconsin?

The timeframe for registering a business in Wisconsin can vary. Filing formation documents like Articles of Organization for an LLC or Articles of Incorporation for a corporation with the Wisconsin Department of Financial Institutions (DFI) is typically processed relatively quickly, often within a few business days if filed electronically. Lovie aims to expedite this process for its clients. After state registration, obtaining an Employer Identification Number (EIN) from the IRS is usually immediate if applying online, though it can take longer if applying by mail or fax. Obtaining necessary local business licenses and permits can take anywhere from a few days to several weeks, depending on the specific requirements of the city or county. Professional licenses, if required for your specific services, may involve a more extensive application and approval process that could take weeks or even months. For a smooth and efficient registration, ensure all your submitted information is accurate and complete. Delays often occur due to incomplete applications or missing documentation. Planning for these timelines is essential for a successful business launch.

What are the ongoing compliance requirements for an accounting business in Wisconsin?

Ongoing compliance for an accounting business in Wisconsin involves several key areas. Annually, you'll need to file an annual report with the Wisconsin Department of Financial Institutions (DFI) to maintain your business's active status if you formed an LLC or corporation. This report confirms your business information and registered agent details. Tax compliance is critical: filing federal and state income tax returns, sales tax returns (if applicable), and payroll tax returns on time. Wisconsin requires employers to report new hires and maintain accurate payroll records. You must also renew any professional licenses or certifications held by yourself or your employees as required by the WDPL or other relevant bodies. If you operate from a leased office space, adhering to lease terms is essential. For businesses with employees, ongoing compliance includes adherence to wage and hour laws, maintaining workers' compensation insurance, and updating required labor law posters. Regularly reviewing and updating your business insurance policies is also important. Staying informed about changes in state and federal regulations affecting the accounting profession is crucial. Lovie's compliance monitoring can assist with tracking key deadlines, but understanding your specific obligations is paramount.

Can I operate a finance and accounting business from home in Wisconsin?

Yes, you can operate a finance and accounting business from home in Wisconsin, provided you comply with local zoning ordinances and any specific regulations set by your municipality. Many solo practitioners and small firms successfully operate remotely. Ensure your home office provides a professional and confidential environment for client interactions, whether in person or virtual. You will still need to register your business entity, obtain an EIN, and secure necessary licenses and insurance, just as any other business would. If you plan to meet clients at your home, check if your local government has specific rules regarding client traffic or signage for home-based businesses. While a home office reduces overhead, consider how you will project professionalism and trust to clients who may expect a dedicated commercial space. Utilizing co-working spaces for meetings can be a good hybrid solution. Accurate record-keeping and adherence to all state and federal tax laws remain essential, regardless of your business location. Ensure your home office setup allows for secure handling of sensitive client financial data.

What is the difference between an LLC and a Corporation for an accounting firm in Wisconsin?

The primary difference lies in structure, liability, and taxation. A Limited Liability Company (LLC) in Wisconsin offers liability protection, shielding your personal assets from business debts and lawsuits, similar to a corporation. However, LLCs are generally more flexible in management and taxation. Profits and losses are typically passed through to the owners' personal income (pass-through taxation), avoiding the 'double taxation' that can occur with C-corporations. A Corporation (C-Corp) is a distinct legal entity separate from its owners. It offers strong liability protection but is subject to corporate income tax. Profits distributed to shareholders as dividends are then taxed again at the individual level. An S-Corp election allows a corporation to be taxed like an LLC (pass-through taxation), avoiding double taxation but with stricter eligibility rules. For an accounting firm, where professional liability is a concern, both LLCs and Corporations offer crucial liability protection. The choice often depends on tax implications, administrative complexity, and future growth plans. Many choose an LLC for its balance of protection and simplicity, while others opt for a corporation if they plan to seek significant outside investment or have complex ownership structures.

Omer Aydin

Omer Aydin

Head of LegalTech at Lovie

Omer Aydin is the Head of LegalTech of Lovie, the AI-powered company-formation platform for founders who want to skip the paperwork and start building. He has spent the last decade shipping consumer and SaaS products, and now leads Lovie's effort to make business formation, EIN registration, registered-agent service, and ongoing compliance feel as simple as a conversation. Articles authored by Omer reflect direct experience helping thousands of founders incorporate LLCs and C-Corps across all 50 states.

Lovie is not a government agency, law firm, or professional advisory organization. Lovie is a private business-formation service that prepares and submits filings to the appropriate state agencies on your behalf — we do not issue government documents, and state approval times are not controlled by Lovie. Information on this page is general and not legal, tax, or financial advice.