$29 to form — state fees go straight to your state →
See PricingAbout us
Lovie prepares and submits your LLC or C-Corp filings, provides a registered agent, and handles ongoing compliance. We submit your filings and handle your registered agent and ongoing compliance — so you can focus on building.
Transparent Pricing
No hidden fees, ever
Filed For You
Prepared and submitted to the state
Registered Agent
Available in every state
AI-guided formation
Describe your business in plain language. Lovie recommends the right entity, prepares your LLC or C-Corp filing, and submits it to the state — you review and approve.
MCP & AI tools
Connect Claude, Cursor, or any MCP-compatible tool to your company. Query formation status, compliance deadlines, and documents right from your IDE.
Registered agent
A registered agent of record in all 50 states. Service of process and state mail scanned to your dashboard the day it arrives.
Priority support
Real humans who know formation, included with every filing. Get unstuck at any step — from entity choice to state filings and compliance.
Our Service
Everything your company needs, handled.
01 / Formation
LLC & C-Corp Formation
Form an LLC or C-Corp in Delaware, Wyoming, or any US state. Our agents prepare your documents, submit state filings, and deliver everything — you review and approve before anything is filed.
02 / Setup
Ready to Operate
Once your company is formed, you have everything you need to open a business bank account, bring on your team, and stay compliant year-round. No SSN or US address required — international founders can complete the entire process remotely.
03 / Agent
Registered Agent, Nationwide
Every LLC and C-Corp requires a registered agent in its state of formation. Lovie provides nationwide registered agent service, priced separately at $79/year ($49/year in Wyoming), and your compliance address is active from day one.
04 / Compliance
Digital Mail & Compliance
Stay compliant with annual report reminders and digital mail scanning. Lovie helps you stay ahead of state deadlines with alerts before penalties apply — no surprise invoices. BOI reporting support is coming soon.
05 / AI Tools
MCP & AI Tools
Lovie exposes your company data through Model Context Protocol (MCP), so AI agents in Claude Code, Cursor, and other IDEs can query your formation status, compliance deadlines, and documents programmatically — built for the AI-native workflow.
How It Works
From description to filed company.
Describe
Tell Lovie about your business in plain language — in chat, or from your IDE via MCP.
Review & approve
Lovie's agents recommend the entity and prepare your filing. Nothing is submitted until you approve.
We file
Your LLC or C-Corp is submitted to the state, with next-day expedited filing in Delaware.
Stay compliant
Registered agent with digital mail, plus compliance reminders that help you stay ahead of deadlines. BOI reporting support is coming soon.
Pricing
$29 to form. No subscription.
Every line item is on the table before you pay: our one-time fee, your state's fee, and the registered agent your state requires. Nothing is bundled that you did not choose.
Filing Guarantee — if a filing we prepare is rejected by the state, we fix and refile at no cost.
Formation
$29
one-time
Your LLC or C-Corp prepared and filed with the state, in any of the 50 US states. Charged once — there is no subscription.
Registered agent
$79
per year · $49 in Wyoming
Every state requires an agent of record. Ours covers that, plus digital mail scanning and forwarding, and keeps your home address off public records.
State filing fee
Varies
set by your state
Paid to your state, not to us, and never marked up. Your state's exact fee is shown before you pay.
- ✓Company formation documents prepared & submitted (LLC or C-Corp)
- ✓Next-Day Expedited Filing in Delaware
- ✓Post-incorporation documents — bylaws, operating agreement, stock purchase agreement & more
- ✓Filing Guarantee — a rejected filing we prepared is fixed and refiled at no cost
- ✓AI-guided formation, MCP and agent access, real-time dashboard
- ✓Compliance reminders, AI naming and trademark tools, email and chat support
- ✓Agent of record in your formation state
- ✓Digital mail scan & forwarding
- ✓Keeps your home address off public records
- ✓State notices and service of process handled on your behalf
- ✓Entity conversion (LLC ↔ C-Corp)
- ✓BOI reporting support
Why Choose Lovie®
Why founders choose Lovie
Built for founders
Founders who chose everything-included
Built for founders
Founders who chose everything-included
Execution over theory
We prepare and submit your filings — you review and approve. No portals to navigate.
Make Business run Better
One price covers formation, registered agent, mail, and compliance.
Senior-led, zero handoff
Guidance in plain language — no legal jargon, no confusing forms.
Why Lovie for Fitness
You built the roster. Now protect the business.
Ready for Insurance and Your Lease
Insurers and landlords want to see your LLC before coverage or keys. Lovie prepares your formation documents and submits them the moment you approve — so you can line up insurance, your lease, and your first clients.
One Price, No Surprises
Lovie is $29 one-time — covering formation and filing prep — and registered agent with digital mail is $79/year. No hidden fees — unlike services that lure you in with a cheap filing then charge steep yearly registered agent fees.
Every Session Carries Risk
Your LLC is the line between a client lawsuit and your personal savings account. A properly maintained LLC for fitness business helps keep that line in place before your first client walks in.
Free Tools
Not ready to file yet? Start here.
LLC or C-Corp? Find out in 2 minutes →
Answer a few questions about your goals and get a personalized entity recommendation.
AI Business Name Generator →
Generate names with rationales, then hand off into formation in the same chat.
Formation Checklist →
Every step from choosing an entity to staying compliant — free, no signup.
Trademark Check →
Search existing trademarks before you commit to a name — avoid conflicts early.
FAQ
Questions about forming your fitness company.
Do I need an LLC if I'm just a personal trainer?
Yes — especially if you train clients in person. A single client injury without an LLC means your personal assets (home, car, savings) are exposed. Most liability insurance carriers also require a registered business entity before they'll write a policy. Lovie forms your LLC so you're protected before your next session.
What about liability for client injuries? Does an LLC protect me?
An LLC creates a legal separation between your personal assets and your business liabilities. If a client is injured during training and sues, your personal finances are shielded. You'll still need general liability insurance — but the LLC is the foundation everything else is built on.
What does the Lovie plan include for fitness businesses?
LLC formation service, digital mail scanning, compliance guidance, and a real-time dashboard. State filing fees are paid separately, directly to your state. Registered agent service is $79/yr ($49/yr in Wyoming), priced separately. Whether you're a solo trainer or opening a multi-location gym.
Should my gym be an LLC or a C-Corp?
Most fitness businesses start as LLCs — simpler structure, pass-through taxation, lower maintenance. If you're building a fitness tech startup and plan to raise venture capital, a C-Corp may make more sense. Lovie walks you through the tradeoffs and can handle the LLC-to-C-Corp conversion when the time comes.
Do I need a separate LLC for each gym location?
Some gym owners form a separate LLC per location to isolate liability — if something happens at one, the others stay protected. Others use one LLC across all locations. Lovie helps you think through the tradeoffs and can form additional entities as you expand.
How does a registered agent protect my privacy as a trainer?
As a fitness professional, you meet clients face-to-face. A registered agent keeps your home address off public business filings. Lovie's registered agent service is available for $79/year — your personal address stays private.
Can I use Lovie for an online coaching or supplement brand?
Yes. Online coaching programs, digital fitness content, meal plan subscriptions, supplement brands, and activewear lines all benefit from an LLC. The process is the same — Lovie handles entity selection based on your specific niche.
What fitness industry licenses do I need besides an LLC?
Local gym permits, health department inspections, personal training certifications (NASM, ACE, ISSA), and music licensing for group classes are separate — but your LLC is the prerequisite for most of them.
I'm operating as a sole proprietor right now. Is it too late to form an LLC?
It's never too late — and sooner is better. Every training session you run as a sole proprietor puts your personal assets at risk. Forming an LLC through Lovie gives you liability protection going forward on the plan.
How does billing work?
It's $29 one-time. No subscription — the formation fee is charged once. Covers everything: formation, registered agent, mail scanning, compliance, and ongoing guidance for your fitness business. State filing fees are paid separately, directly to your state.
Do personal trainers need an LLC?
If you train clients in homes, parks, gyms, or rented studios, the answer is usually yes. An LLC can separate business obligations from personal assets, while insurance handles covered claims and Lovie handles filing, agent, and compliance setup.
Should I form an LLC before opening a gym?
Yes — it is usually better to form before signing leases, buying equipment, hiring staff, or applying for liability coverage, because those contracts should belong to the business, not you personally.
Do online fitness coaches need an LLC?
If you sell programs, meal plans, community memberships, recorded workouts, or coaching subscriptions, an LLC helps separate platform revenue, client agreements, refunds, and vendor obligations from your personal finances.
Can an LLC protect a trainer from client injury lawsuits?
It can help separate business liabilities from personal assets, but it does not replace waivers, safe training practices, or liability insurance. The stronger stack is entity, contract, insurance, and compliance discipline together.
Should each gym location have its own LLC?
Some operators separate locations to isolate premises risk, leases, and staffing obligations; others centralize for simplicity. The right structure depends on ownership, insurance, debt, and expansion plans.
$29 one-time to form your LLC or C-Corp. State filing fees are paid to your state, and registered agent from $49/year. Terms apply.
