Everything included — no hidden fees or upsells →
See Pricing
Start Your Fitness Business
You've transformed clients. Now build the business.
Lovie is AI company formation. Describe your business and we prepare and submit your LLC or C-Corp filings, assist with your EIN, and handle your registered agent and compliance — all from one conversation.
About us
Lovie is AI company formation for founders. We prepare and submit your filings, assist with your EIN, and handle your registered agent and compliance — so you can focus on building.
Scaling Focus
No hidden fees, ever
Execution First
Filed with the state for you
Senior Led
Registered agent included
One conversation, one company
Tell Lovie what you need — we prepare and submit your LLC or C-Corp filing and assist with your EIN. You review and approve.
One price, everything included
$29/mo covers formation, registered agent, mail scanning, and EIN. No hidden costs, no surprise add-ons.
Real legal protection
A proper LLC or C-Corp separates your personal assets from your business. Lovie gets you set up correctly.
Works for international founders
Not in the US? Lovie helps non-US founders form Delaware and Wyoming companies remotely — no US address required.
Our Service
Everything your company needs, handled.
Everything Included
Everything included in one plan — formation, EIN, registered agent, mail, and compliance. No upsells, no surprise fees.
1
0
1
2
3
4
6
7
8
9
1
2
0
1
2
3
4
6
7
8
9
2
$29
/mo
One flat plan
Formation, EIN, registered agent, digital mail, and compliance guidance — no upsells, no surprise fees.
50
states
Form in any state
Delaware, Wyoming, or your home state — Lovie prepares and files wherever you choose to form.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
0
0
1
2
3
4
6
7
8
9
0
+
Countries served
Ready to serve founders from 200+ countries — form your US LLC or C-Corp from anywhere in the world.
Pricing
One plan. Everything included.
Monthly (billed monthly)
For solo founders and freelancers — form an LLC and keep it compliant, all in one plan.
Per month
$39
+ state filing fee (varies by state, paid directly to your state)
- ✓Cancel anytime — no commitment
- ✓Registered agent service included
- ✓Zero upsells — includes all future products (value over $10,000)
Annual (save $120/yr)
For startups raising investment — form a C-Corp with everything included.
Per month
$29
+ state filing fee (varies by state, paid directly to your state)
- ✓Cancel anytime — no commitment
- ✓Registered agent service included
- ✓Zero upsells — includes all future products (value over $10,000)
- ✓Company Formation Documents Prepared & Submitted (any entity type)
- ✓Next-Day Expedited Filing in Delaware
- ✓EIN Application Assistance (filed with the IRS)
- ✓Post-Incorporation Documents — Bylaws, Operating Agreement, Stock Purchase Agreement & more
- ✓Filing Guarantee
- ✓Registered Agent Service
- ✓Digital Mail Scan & Forwarding
- ✓AI-Guided Formation
- ✓Real-Time Dashboard Access
- ✓Priority Support
- ✓Entity Conversion (LLC ↔ C-Corp)
- ✓Compliance Monitoring & automated BOI reporting
- ✓Document AI
Testimonials
Built for founders
“Formation, EIN, and registered agent were handled in one flow — I just reviewed and approved.”
Behind Success
“I formed my company without a lawyer or a single government portal. Everything was included.”
Why Choose Lovie®
Why founders choose Lovie
Thinking Grwoth
“Lovie didn’t just advise — they restructured how we operate. Within weeks, decision-making was clearer and execution stopped stalling.”
9
0
1
2
3
4
6
7
8
9
9
3
0
1
2
3
4
6
7
8
9
3
.
2
0
1
2
3
4
6
7
8
9
2
%
+
Founders who chose everything-included
Thinking Grwoth
“Lovie didn’t just advise — they restructured how we operate. Within weeks, decision-making was clearer and execution stopped stalling.”
9
0
1
2
3
4
6
7
8
9
9
3
0
1
2
3
4
6
7
8
9
3
.
2
0
1
2
3
4
6
7
8
9
2
%
+
Founders who chose everything-included
Execution over theory
We prepare and submit your filings — you review and approve. No portals to navigate.
Make Business run Better
One price covers formation, EIN, registered agent, mail, and compliance.
Senior-led, zero handoff
Guidance in plain language — no legal jargon, no confusing forms.
Why Lovie for Fitness
You built the roster. Now protect the business.
Ready for Insurance and Your Lease
Insurers and landlords want to see your LLC before coverage or keys. Lovie prepares your formation documents and submits them the moment you approve — so you can line up insurance, your lease, and your first clients.
One Price, No Surprises
$29/mo covers formation, registered agent, mail, compliance, and EIN. No hidden fees — unlike services that lure you in with a $49 filing then charge $249/yr for registered agent.
Every Session Carries Risk
Your LLC is the line between a client lawsuit and your personal savings account. A properly maintained LLC for fitness business helps keep that line in place before your first client walks in.
FAQ
Questions about forming your fitness company.
Do I need an LLC if I'm just a personal trainer?
Yes — especially if you train clients in person. A single client injury without an LLC means your personal assets (home, car, savings) are exposed. Most liability insurance carriers also require a registered business entity before they'll write a policy. Lovie forms your LLC so you're protected before your next session.
What about liability for client injuries? Does an LLC protect me?
An LLC creates a legal separation between your personal assets and your business liabilities. If a client is injured during training and sues, your personal finances are shielded. You'll still need general liability insurance — but the LLC is the foundation everything else is built on.
What does the $29/mo include for fitness businesses?
Everything: LLC formation service, EIN registration, registered agent service, digital mail scanning, compliance guidance, and a real-time dashboard. State filing fees are paid separately, directly to your state. One price. No add-ons. Whether you're a solo trainer or opening a multi-location gym.
Should my gym be an LLC or a C-Corp?
Most fitness businesses start as LLCs — simpler structure, pass-through taxation, lower maintenance. If you're building a fitness tech startup and plan to raise venture capital, a C-Corp may make more sense. Lovie walks you through the tradeoffs and can handle the LLC-to-C-Corp conversion when the time comes.
Do I need a separate LLC for each gym location?
Some gym owners form a separate LLC per location to isolate liability — if something happens at one, the others stay protected. Others use one LLC across all locations. Lovie helps you think through the tradeoffs and can form additional entities as you expand.
How does a registered agent protect my privacy as a trainer?
As a fitness professional, you meet clients face-to-face. A registered agent keeps your home address off public business filings. Lovie includes registered agent service in your subscription — your personal address stays private.
Can I use Lovie for an online coaching or supplement brand?
Yes. Online coaching programs, digital fitness content, meal plan subscriptions, supplement brands, and activewear lines all benefit from an LLC. The process is the same — Lovie handles entity selection based on your specific niche.
What fitness industry licenses do I need besides an LLC?
Lovie handles your LLC formation, EIN, and compliance guidance. Local gym permits, health department inspections, personal training certifications (NASM, ACE, ISSA), and music licensing for group classes are separate — but your LLC is the prerequisite for most of them.
I'm operating as a sole proprietor right now. Is it too late to form an LLC?
It's never too late — and sooner is better. Every training session you run as a sole proprietor puts your personal assets at risk. Forming an LLC through Lovie gives you liability protection going forward for $29/mo.
How does billing work?
It's $29/mo. Cancel anytime — no contracts, no commitments. Covers everything: formation, registered agent, mail scanning, compliance, and ongoing guidance for your fitness business.
Do personal trainers need an LLC?
If you train clients in homes, parks, gyms, or rented studios, the answer is usually yes. An LLC can separate business obligations from personal assets, while insurance handles covered claims and Lovie handles filing, agent, and compliance setup.
Should I form an LLC before opening a gym?
Yes — it is usually better to form before signing leases, buying equipment, hiring staff, or applying for liability coverage, because those contracts should belong to the business, not you personally.
Do online fitness coaches need an LLC?
If you sell programs, meal plans, community memberships, recorded workouts, or coaching subscriptions, an LLC helps separate platform revenue, client agreements, refunds, and vendor obligations from your personal finances.
Can an LLC protect a trainer from client injury lawsuits?
It can help separate business liabilities from personal assets, but it does not replace waivers, safe training practices, or liability insurance. The stronger stack is entity, contract, insurance, and compliance discipline together.
Do I need an EIN for a fitness business LLC?
You'll commonly need one for business banking, hiring, payroll, payment processing, and clean tax administration. Lovie sequences the EIN step after entity approval so the records match.
Should each gym location have its own LLC?
Some operators separate locations to isolate premises risk, leases, and staffing obligations; others centralize for simplicity. The right structure depends on ownership, insurance, debt, and expansion plans.
