Train hard, incorporate easy. Form your fitness LLC with Lovie — from personal trainer to gym empire, get your EIN, registered agent, and compliance handled.
You proved the concept before the paperwork existed. Lovie handles your entity formation, EIN, and compliance — so you can focus on what you're actually there for.
You've transformed clients. Now build the business.
Liability insurance requires an LLC — and your gym lease won't start without one.
The problem
Your landlord requires a business entity on the lease — no LLC, no keys to your gym space
Liability insurance carriers require a registered LLC before they'll write your policy
$1,000–$2,000 for a business attorney who doesn't understand fitness industry risk profiles
Weeks waiting for your EIN while your Mindbody or Trainerize setup sits incomplete
Payment processors like Square and Stripe want a business EIN — your personal SSN limits your options
How Lovie solves it
$29/mo — formation, EIN, registered agent, mail, and compliance included
Same-day filing so you can sign your lease, apply for insurance, and set up booking software
Lovie recommends the right entity for your fitness niche — gym, studio, coaching, or supplement brand
Lovie tracks compliance deadlines so you never lose good standing while you're running 5 AM boot camps
Professional business address on your website and contracts — not your apartment
Lovie handles every step — from gym LLC to ongoing compliance. Zero surprises.
You built the roster. Now protect the business.
Move Fast, Get Protected
Lovie forms your entity same-day so you can get insured, sign your lease, and start training clients — not weeks from now.
One Price, No Surprises
$29/mo covers formation, registered agent, mail, compliance, and EIN. No hidden fees — unlike services that lure you in with a $49 filing then charge $249/yr for registered agent.
Every Session Carries Risk
Your LLC is the line between a client lawsuit and your personal savings account. Lovie makes sure that line is in place before your first client walks in.
You coach others. Let Lovie handle your business formation.
Insured and Lease-Ready Before Open Day
Tell Lovie about your fitness business — gym, studio, online coaching, supplement brand. It files your LLC, registers your EIN, and sets up your registered agent. You get back to programming workouts and signing clients.
Keep Your Startup Capital for Equipment
$29/mo covers formation, registered agent, mail scanning, and EIN. That's $1,500+ you're not handing to an attorney — put it toward gym equipment, a Mindbody subscription, or your first month's lease.
Client Injury Risk Stays at the Business
Fitness carries real liability — torn ligaments, dropped weights, slippery floors. An LLC puts a wall between your personal assets and your business. If a client sues, your home, car, and savings stay protected.
Solo Trainer to Multi-Location Business
Start with an LLC for your one-on-one training practice. As you open a studio, add locations, or launch a supplement line, Lovie grows with you. C-Corp conversion is included for fitness tech startups.
Build a US Fitness Brand from Anywhere
Launching an online coaching platform or supplement brand from outside the US? International fitness entrepreneurs form Delaware and Wyoming LLCs through Lovie remotely. No US address or visit required.
Compliance Between Training Sessions
Your days start at 5 AM and end after your last evening client. You're not tracking annual report due dates. Lovie watches every compliance deadline and alerts you before anything lapses — so you stay in good standing year-round.
Questions about forming your fitness company.
Do I need an LLC if I'm just a personal trainer?
Yes — especially if you train clients in person. A single client injury without an LLC means your personal assets (home, car, savings) are exposed. Most liability insurance carriers also require a registered business entity before they'll write a policy. Lovie forms your LLC so you're protected before your next session.
What about liability for client injuries? Does an LLC protect me?
An LLC creates a legal separation between your personal assets and your business liabilities. If a client is injured during training and sues, your personal finances are shielded. You'll still need general liability insurance — but the LLC is the foundation everything else is built on.
What does the $29/mo include for fitness businesses?
Everything: LLC formation filing fees, EIN registration, registered agent service, digital mail scanning, compliance guidance, and a real-time dashboard. One price. No add-ons. Whether you're a solo trainer or opening a multi-location gym.
Should my gym be an LLC or a C-Corp?
Most fitness businesses start as LLCs — simpler structure, pass-through taxation, lower maintenance. If you're building a fitness tech startup and plan to raise venture capital, a C-Corp may make more sense. Lovie walks you through the tradeoffs and can convert your LLC to a C-Corp later at no extra cost.
Do I need a separate LLC for each gym location?
Some gym owners form a separate LLC per location to isolate liability — if something happens at one, the others stay protected. Others use one LLC across all locations. Lovie helps you think through the tradeoffs and can form additional entities as you expand.
How does a registered agent protect my privacy as a trainer?
As a fitness professional, you meet clients face-to-face. A registered agent keeps your home address off public business filings. Lovie includes registered agent service in your subscription — your personal address stays private.
Can I use Lovie for an online coaching or supplement brand?
Yes. Online coaching programs, digital fitness content, meal plan subscriptions, supplement brands, and activewear lines all benefit from an LLC. The process is the same — Lovie handles entity selection based on your specific niche.
What fitness industry licenses do I need besides an LLC?
Lovie handles your LLC formation, EIN, and compliance tracking. Local gym permits, health department inspections, personal training certifications (NASM, ACE, ISSA), and music licensing for group classes are separate — but your LLC is the prerequisite for most of them.