Turn your content into a real business. Lovie handles LLC formation, EIN, and compliance so you can focus on creating, engaging, and growing your audience.
Your content is your business. Lovie handles the LLC, EIN, and compliance so you can focus on creating, building your audience, and landing brand deals.
Start Your Creator Business. Make content, not compliance.
You should be creating content, not dealing with business admin.
The problem
Personal assets exposed without an LLC
Brands won't pay without a registered business
Legal setup takes weeks and costs thousands
Missing tax deadlines and compliance issues
Your home address on every public filing
How Lovie solves it
$29/mo — your LLC, EIN, and compliance covered
Lovie handles the formation, you handle the content
State fees and registered agent included
Compliance tracked automatically in the background
Business address keeps your home address private
Your brand deserves a real business behind it
Get More Brand Deals
Most established brands require you to be a registered business before they'll sign a contract or send payment. An LLC changes that. Lovie gets yours set up.
Protect What You've Built
An LLC keeps your personal assets separate from your business. If something goes sideways with a sponsor or contract, your personal finances stay out of it.
Skip the Lawyer, Skip the Paperwork
$29/mo covers formation, compliance, registered agent, and everything in between. No confusing portals, no expensive legal fees. Just more time to create.
Your questions, answered.
When should I form an LLC as a creator?
As soon as you start earning — or plan to. An LLC protects your personal assets, lets you open a business bank account, and makes you look like a real business to brands and sponsors. The sooner you have it, the better.
How does an LLC help with brand deals?
Most established brands require a registered business to sign contracts and process payments. An LLC makes that possible. It also signals that you're running a real operation — not a hobby — which matters when brands are comparing creators.
What's the best state to form my LLC in?
Many creators form in their home state to keep things simple. Wyoming is popular for privacy reasons. Lovie walks you through the tradeoffs based on your specific situation so you can make an informed choice.
Can Lovie handle my taxes?
Lovie doesn't file your taxes, but it makes sure your business is structured correctly — including S-Corp elections if they make sense for your income level. Your books and entity documents will be in order when it's time for your accountant to do the actual filing.
I have a manager. Do I still need Lovie?
Your manager handles your career and deals. Lovie handles the legal and administrative side — formation, compliance, registered agent. They do different things. Having both means nothing falls through the cracks.
Is this better than just getting paid via PayPal or Venmo?
Much better. Mixing business and personal money in PayPal or Venmo creates tax headaches and exposes your personal finances. An LLC with a proper business bank account keeps everything clean and separate — which matters a lot at tax time and if anything ever goes wrong.
Sole proprietorship vs LLC for creators — what's the difference?
A sole proprietorship is the default if you do nothing — your personal name IS the business, and any lawsuit or contract dispute can reach your personal assets (savings, car, home). An LLC creates a legal wall between you and the business. Same tax treatment as a sole prop by default (pass-through), but with the liability protection. For any creator earning more than a few thousand dollars a year, the LLC is the clear answer.
What documents do I get after Lovie forms my LLC?
Articles of Organization (the official state filing), an Operating Agreement (your internal rules), your EIN confirmation letter from the IRS, and your registered agent details. With these, you can open a business bank account, sign brand contracts, and set up your business Stripe/payment accounts. Lovie keeps all of these in your dashboard.