From salon chair to beauty empire — form your beauty business LLC with Lovie. Entity formation, EIN, registered agent, and compliance all handled by AI.
Whether you're going independent or opening your own suite, Lovie gets your business formed, your EIN sorted, and your compliance handled. Put your energy into the work, not the paperwork.
Your name above the door. Your rules inside it.
Most states require a business entity before they'll issue a salon license — and your lease signing is next week.
The problem
Most state cosmetology boards won't issue a salon or spa establishment license until you have a registered business entity
$300/hr for a business attorney who doesn't know the difference between a salon suite and a med spa
Landlords won't sign your commercial lease without an LLC — that perfect location could disappear while you wait
Product liability insurance requires a business entity — selling serums under your personal name puts your personal assets at risk
Separate fees for registered agent, compliance monitoring, and a business address that isn't your apartment
How Lovie solves it
$29/mo — formation, EIN, registered agent, mail scanning, and compliance included
LLC filed same-day so you can apply for your salon establishment license and sign your lease
EIN in hand to open your business account, set up Square or GlossGenius payments, and order wholesale
Professional business address included — use it on your website, business cards, and product labels
Lovie tracks your annual reports and state filings while you track your appointment book
Lovie handles every step — from beauty brand LLC to ongoing compliance. No surprises.
Your name on the door. Your business protected.
Knows the Beauty Business Sequence
LLC before your lease. EIN before your wholesale account. Entity before your establishment license. Lovie understands the order of operations and gets you through each step.
One Price, No Hidden Fees
No surprise registered agent bills in year two. No extra charges for mail or compliance. $29/mo covers everything — leaving more money for what actually grows your business.
Protect What You've Built
Beauty services carry real liability. Allergic reactions, chemical burns, treatment complications. Your LLC means that if the worst happens, your personal savings stay untouched.
Built for beauty founders who create products, not push paperwork.
Salon-Licensed and Lease-Ready in One Sitting
Your landlord needs your LLC. Your state board needs your entity. Your insurance agent needs your EIN. Tell Lovie about your beauty business and it handles all three — so you can focus on your grand opening.
More Budget for Inventory and Build-Out
$29/mo covers formation, registered agent, mail scanning, and EIN. A business attorney charges $1,500+ for the same work. Put that money toward your salon build-out, first product run, or wholesale inventory.
Product Liability Protection from Day One
Beauty products touch people's skin. One allergic reaction claim without an LLC could put your personal savings, car, and home at risk. Lovie forms your entity so your personal assets are protected before you sell your first product.
From Solo Practice to Retail Shelf
Start as a solo esthetician LLC. When you're ready to pitch Ulta, raise capital, or launch wholesale, Lovie handles the transition — convert to a C-Corp or form additional entities, all included in your plan.
US Beauty Brand from Seoul, Tokyo, or Paris
Launching a K-beauty, J-beauty, or European skincare brand for the US market? Lovie forms Delaware and Wyoming LLCs remotely for international beauty entrepreneurs. No US address required. Works well for Amazon FBA and retail distribution.
File Between Appointments, Not During Business Hours
Your days are packed with clients, photoshoots, and product launches. Unlike attorneys who keep office hours, Lovie is available any time. Form your company between color appointments or after your last facial of the day.
Questions about starting your beauty company.
Do I need a separate LLC for my product line vs. my salon?
Many beauty entrepreneurs keep their service business (salon or spa) and product business (skincare or cosmetics line) in separate LLCs to isolate liability. If a product causes a reaction, your salon business is protected — and vice versa. Lovie can form multiple entities easily, each through the same process.
What about cosmetology licensing?
Most state cosmetology boards require a registered business entity before they'll issue an establishment license for your salon or spa. Lovie handles the LLC formation and EIN so you can move straight to your state board application. The business entity comes first — your cosmetology license comes second.
What does the $29/mo include for beauty businesses?
Everything: LLC or C-Corp formation filing fees, EIN registration, registered agent service, digital mail scanning, compliance guidance, and a real-time dashboard. One price. No add-ons. Whether you're a solo esthetician or launching a national skincare brand.
Do I need an LLC to sell beauty products on Amazon or Shopify?
You can technically sell as a sole proprietor, but it's a real risk. Beauty products touch people's skin — an allergic reaction claim without an LLC means your personal assets are exposed. Amazon Brand Registry also requires a registered business. Lovie gets your entity set up properly.
What about FDA regulations for cosmetics and skincare?
Lovie handles your business entity formation, EIN, and state compliance. FDA cosmetic registration under MoCRA (Modernization of Cosmetics Regulation Act), ingredient compliance, and labeling requirements are separate from business formation — but having your LLC in place is the foundation for building a compliant beauty brand.
Can I use a business address on my product labels and website?
Yes. Lovie includes a professional business address with digital mail scanning. You can use this on product labels, your website, and wholesale applications — keeping your home address private, which matters a lot for beauty professionals who meet clients in person.
Should my beauty brand be an LLC or a C-Corp?
Most beauty businesses start as LLCs — simpler to maintain, cheaper to run, and they offer pass-through taxation. If you plan to raise venture capital from beauty-focused investors (like Unilever Ventures or L Catterton) or want to pitch Sephora's accelerator, a C-Corp may make sense down the road. Lovie walks you through the tradeoffs.
I'm an international beauty brand. Can I form a US entity through Lovie?
Yes. Many K-beauty, J-beauty, and international skincare brands form Delaware or Wyoming LLCs for US distribution, Amazon FBA, and retail partnerships with Sephora, Ulta, and Target. Lovie handles the entire process remotely — no US address or in-person visit required.