$29 to form — state fees go straight to your state →
See Pricing
About us
Lovie prepares and submits your LLC or C-Corp filings, provides a registered agent, and handles ongoing compliance. We submit your filings and handle your registered agent and ongoing compliance — so you can focus on building.
Transparent Pricing
No hidden fees, ever
Filed For You
Prepared and submitted to the state
Registered Agent
Available in every state
AI-guided formation
Describe your business in plain language. Lovie recommends the right entity, prepares your LLC or C-Corp filing, and submits it to the state — you review and approve.
MCP & AI tools
Connect Claude, Cursor, or any MCP-compatible tool to your company. Query formation status, compliance deadlines, and documents right from your IDE.
Registered agent
A registered agent of record in all 50 states. Service of process and state mail scanned to your dashboard the day it arrives.
Priority support
Real humans who know formation, included with every filing. Get unstuck at any step — from entity choice to state filings and compliance.
Our Service
Everything your company needs, handled.
01 / Formation
LLC & C-Corp Formation
Form an LLC or C-Corp in Delaware, Wyoming, or any US state. Our agents prepare your documents, submit state filings, and deliver everything — you review and approve before anything is filed.
02 / Setup
Ready to Operate
Once your company is formed, you have everything you need to open a business bank account, bring on your team, and stay compliant year-round. No SSN or US address required — international founders can complete the entire process remotely.
03 / Agent
Registered Agent, Nationwide
Every LLC and C-Corp requires a registered agent in its state of formation. Lovie provides nationwide registered agent service, priced separately at $79/year ($49/year in Wyoming), and your compliance address is active from day one.
04 / Compliance
Digital Mail & Compliance
Stay compliant with annual report reminders and digital mail scanning. Lovie helps you stay ahead of state deadlines with alerts before penalties apply — no surprise invoices. BOI reporting support is coming soon.
05 / AI Tools
MCP & AI Tools
Lovie exposes your company data through Model Context Protocol (MCP), so AI agents in Claude Code, Cursor, and other IDEs can query your formation status, compliance deadlines, and documents programmatically — built for the AI-native workflow.
How It Works
From description to filed company.
Describe
Tell Lovie about your business in plain language — in chat, or from your IDE via MCP.
Review & approve
Lovie's agents recommend the entity and prepare your filing. Nothing is submitted until you approve.
We file
Your LLC or C-Corp is submitted to the state, with next-day expedited filing in Delaware.
Stay compliant
Registered agent with digital mail, plus compliance reminders that help you stay ahead of deadlines. BOI reporting support is coming soon.
Pricing
$29 to form. No subscription.
Every line item is on the table before you pay: our one-time fee, your state's fee, and the registered agent your state requires. Nothing is bundled that you did not choose.
Filing Guarantee — if a filing we prepare is rejected by the state, we fix and refile at no cost.
Formation
$29
one-time
Your LLC or C-Corp prepared and filed with the state, in any of the 50 US states. Charged once — there is no subscription.
Registered agent
$79
per year · $49 in Wyoming
Every state requires an agent of record. Ours covers that, plus digital mail scanning and forwarding, and keeps your home address off public records.
State filing fee
Varies
set by your state
Paid to your state, not to us, and never marked up. Your state's exact fee is shown before you pay.
- ✓Company formation documents prepared & submitted (LLC or C-Corp)
- ✓Next-Day Expedited Filing in Delaware
- ✓Post-incorporation documents — bylaws, operating agreement, stock purchase agreement & more
- ✓Filing Guarantee — a rejected filing we prepared is fixed and refiled at no cost
- ✓AI-guided formation, MCP and agent access, real-time dashboard
- ✓Compliance reminders, AI naming and trademark tools, email and chat support
- ✓Agent of record in your formation state
- ✓Digital mail scan & forwarding
- ✓Keeps your home address off public records
- ✓State notices and service of process handled on your behalf
- ✓Entity conversion (LLC ↔ C-Corp)
- ✓BOI reporting support
Why Choose Lovie®
Why founders choose Lovie
Built for founders
Founders who chose everything-included
Built for founders
Founders who chose everything-included
Execution over theory
We prepare and submit your filings — you review and approve. No portals to navigate.
Make Business run Better
One price covers formation, registered agent, mail, and compliance.
Senior-led, zero handoff
Guidance in plain language — no legal jargon, no confusing forms.
Why Lovie for Beauty
Your name on the door. Your business protected.
Knows the Beauty Business Sequence
LLC before your lease. Entity before your establishment license. Lovie understands the order of operations and gets you through each step.
One Price, No Hidden Fees
No surprise registered agent bills in year two. No extra charges for mail or compliance. Lovie is $29 one-time, covering formation and filing prep, with the registered agent priced separately — leaving more money for what actually grows your business.
Protect What You've Built
Beauty services carry real liability. Allergic reactions, chemical burns, treatment complications. Your LLC means that if the worst happens, your personal savings stay untouched.
Free Tools
Not ready to file yet? Start here.
LLC or C-Corp? Find out in 2 minutes →
Answer a few questions about your goals and get a personalized entity recommendation.
AI Business Name Generator →
Generate names with rationales, then hand off into formation in the same chat.
Formation Checklist →
Every step from choosing an entity to staying compliant — free, no signup.
Trademark Check →
Search existing trademarks before you commit to a name — avoid conflicts early.
FAQ
Questions about starting your beauty company.
Do I need a separate LLC for my product line vs. my salon?
Many beauty entrepreneurs keep their service business (salon or spa) and product business (skincare or cosmetics line) in separate LLCs to isolate liability. If a product causes a reaction, your salon business is protected — and vice versa. Lovie can form multiple entities easily, each through the same process.
What about cosmetology licensing?
Many states ask for your business entity details on the establishment license application for your salon or spa. The business entity comes first — your cosmetology license comes second.
What does the Lovie plan include for beauty businesses?
LLC or C-Corp formation service, digital mail scanning, compliance guidance, and a real-time dashboard. Registered agent service is $79/yr ($49/yr in Wyoming), priced separately. Whether you're a solo esthetician or launching a national skincare brand.
Do I need an LLC to sell beauty products on Amazon or Shopify?
You can technically sell as a sole proprietor, but it's a real risk. Beauty products touch people's skin — an allergic reaction claim without an LLC means your personal assets are exposed. Amazon Brand Registry also requires a registered business. Lovie gets your entity set up properly.
What about FDA regulations for cosmetics and skincare?
Lovie handles your business entity formation and state compliance. FDA cosmetic registration under MoCRA (Modernization of Cosmetics Regulation Act), ingredient compliance, and labeling requirements are separate from business formation — but having your LLC in place is the foundation for building a compliant beauty brand.
Can I use a business address on my product labels and website?
Lovie's registered agent service ($79/yr) gives you a registered agent address with digital mail scanning — keeping your home address off public state records, which matters a lot for beauty professionals who meet clients in person.
Should my beauty brand be an LLC or a C-Corp?
Most beauty businesses start as LLCs — simpler to maintain, cheaper to run, and they offer pass-through taxation. If you plan to raise venture capital from beauty-focused investors (like Unilever Ventures or L Catterton) or want to pitch Sephora's accelerator, a C-Corp may make sense down the road. Lovie walks you through the tradeoffs.
I'm an international beauty brand. Can I form a US entity through Lovie?
Yes. Many K-beauty, J-beauty, and international skincare brands form Delaware or Wyoming LLCs for US distribution, Amazon FBA, and retail partnerships with Sephora, Ulta, and Target. Lovie handles the entire process remotely — no US address or in-person visit required.
How do I get set up in time to sign my salon lease?
Lovie submits your filing the moment you approve it. Wyoming often processes same-day. Delaware typically takes 1-3 business days.
How does billing work?
It's $29 one-time. No subscription — the formation fee is charged once. This covers formation and filing prep; registered agent with digital mail is $79/year for your beauty business. State filing fees are paid separately, directly to your state.
$29 one-time to form your LLC or C-Corp. State filing fees are paid to your state, and registered agent from $49/year. Terms apply.
Ready to start your company?
