Everything included — no hidden fees or upsells →
See Pricing
Start Your Beauty Business
Your name above the door. Your rules inside it.
Lovie is AI company formation. Describe your business and we prepare and submit your LLC or C-Corp filings, assist with your EIN, and handle your registered agent and compliance — all from one conversation.
About us
Lovie is AI company formation for founders. We prepare and submit your filings, assist with your EIN, and handle your registered agent and compliance — so you can focus on building.
Scaling Focus
No hidden fees, ever
Execution First
Filed with the state for you
Senior Led
Registered agent included
One conversation, one company
Tell Lovie what you need — we prepare and submit your LLC or C-Corp filing and assist with your EIN. You review and approve.
One price, everything included
$29/mo covers formation, registered agent, mail scanning, and EIN. No hidden costs, no surprise add-ons.
Real legal protection
A proper LLC or C-Corp separates your personal assets from your business. Lovie gets you set up correctly.
Works for international founders
Not in the US? Lovie helps non-US founders form Delaware and Wyoming companies remotely — no US address required.
Our Service
Everything your company needs, handled.
Everything Included
Everything included in one plan — formation, EIN, registered agent, mail, and compliance. No upsells, no surprise fees.
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One flat plan
Formation, EIN, registered agent, digital mail, and compliance guidance — no upsells, no surprise fees.
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Form in any state
Delaware, Wyoming, or your home state — Lovie prepares and files wherever you choose to form.
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Ready to serve founders from 200+ countries — form your US LLC or C-Corp from anywhere in the world.
Pricing
One plan. Everything included.
Monthly (billed monthly)
For solo founders and freelancers — form an LLC and keep it compliant, all in one plan.
Per month
$39
+ state filing fee (varies by state, paid directly to your state)
- ✓Cancel anytime — no commitment
- ✓Registered agent service included
- ✓Zero upsells — includes all future products (value over $10,000)
Annual (save $120/yr)
For startups raising investment — form a C-Corp with everything included.
Per month
$29
+ state filing fee (varies by state, paid directly to your state)
- ✓Cancel anytime — no commitment
- ✓Registered agent service included
- ✓Zero upsells — includes all future products (value over $10,000)
- ✓Company Formation Documents Prepared & Submitted (any entity type)
- ✓Next-Day Expedited Filing in Delaware
- ✓EIN Application Assistance (filed with the IRS)
- ✓Post-Incorporation Documents — Bylaws, Operating Agreement, Stock Purchase Agreement & more
- ✓Filing Guarantee
- ✓Registered Agent Service
- ✓Digital Mail Scan & Forwarding
- ✓AI-Guided Formation
- ✓Real-Time Dashboard Access
- ✓Priority Support
- ✓Entity Conversion (LLC ↔ C-Corp)
- ✓Compliance Monitoring & automated BOI reporting
- ✓Document AI
Testimonials
Built for founders
“Formation, EIN, and registered agent were handled in one flow — I just reviewed and approved.”
Behind Success
“I formed my company without a lawyer or a single government portal. Everything was included.”
Why Choose Lovie®
Why founders choose Lovie
Thinking Grwoth
“Lovie didn’t just advise — they restructured how we operate. Within weeks, decision-making was clearer and execution stopped stalling.”
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Founders who chose everything-included
Thinking Grwoth
“Lovie didn’t just advise — they restructured how we operate. Within weeks, decision-making was clearer and execution stopped stalling.”
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Founders who chose everything-included
Execution over theory
We prepare and submit your filings — you review and approve. No portals to navigate.
Make Business run Better
One price covers formation, EIN, registered agent, mail, and compliance.
Senior-led, zero handoff
Guidance in plain language — no legal jargon, no confusing forms.
Why Lovie for Beauty
Your name on the door. Your business protected.
Knows the Beauty Business Sequence
LLC before your lease. EIN before your wholesale account. Entity before your establishment license. Lovie understands the order of operations and gets you through each step.
One Price, No Hidden Fees
No surprise registered agent bills in year two. No extra charges for mail or compliance. $29/mo covers everything — leaving more money for what actually grows your business.
Protect What You've Built
Beauty services carry real liability. Allergic reactions, chemical burns, treatment complications. Your LLC means that if the worst happens, your personal savings stay untouched.
FAQ
Questions about starting your beauty company.
Do I need a separate LLC for my product line vs. my salon?
Many beauty entrepreneurs keep their service business (salon or spa) and product business (skincare or cosmetics line) in separate LLCs to isolate liability. If a product causes a reaction, your salon business is protected — and vice versa. Lovie can form multiple entities easily, each through the same process.
What about cosmetology licensing?
Many states ask for your business entity details on the establishment license application for your salon or spa. Lovie handles the LLC formation and EIN so you can move straight to your state board application. The business entity comes first — your cosmetology license comes second.
What does the $29/mo include for beauty businesses?
Everything: LLC or C-Corp formation service, EIN registration, registered agent service, digital mail scanning, compliance guidance, and a real-time dashboard. One price. No add-ons. Whether you're a solo esthetician or launching a national skincare brand.
Do I need an LLC to sell beauty products on Amazon or Shopify?
You can technically sell as a sole proprietor, but it's a real risk. Beauty products touch people's skin — an allergic reaction claim without an LLC means your personal assets are exposed. Amazon Brand Registry also requires a registered business. Lovie gets your entity set up properly.
What about FDA regulations for cosmetics and skincare?
Lovie handles your business entity formation, EIN, and state compliance. FDA cosmetic registration under MoCRA (Modernization of Cosmetics Regulation Act), ingredient compliance, and labeling requirements are separate from business formation — but having your LLC in place is the foundation for building a compliant beauty brand.
Can I use a business address on my product labels and website?
Lovie includes a registered agent address with digital mail scanning — keeping your home address off public state records, which matters a lot for beauty professionals who meet clients in person.
Should my beauty brand be an LLC or a C-Corp?
Most beauty businesses start as LLCs — simpler to maintain, cheaper to run, and they offer pass-through taxation. If you plan to raise venture capital from beauty-focused investors (like Unilever Ventures or L Catterton) or want to pitch Sephora's accelerator, a C-Corp may make sense down the road. Lovie walks you through the tradeoffs.
I'm an international beauty brand. Can I form a US entity through Lovie?
Yes. Many K-beauty, J-beauty, and international skincare brands form Delaware or Wyoming LLCs for US distribution, Amazon FBA, and retail partnerships with Sephora, Ulta, and Target. Lovie handles the entire process remotely — no US address or in-person visit required.
How do I get set up in time to sign my salon lease?
Lovie submits your filing the moment you approve it. Wyoming often processes same-day. Delaware typically takes 1-3 business days. You'll have your LLC documents and EIN to present to your landlord, insurance agent, and state cosmetology board.
How does billing work?
It's $29/mo. Cancel anytime — no commitment. This covers formation, registered agent, mail scanning, compliance, and ongoing guidance for your beauty business.
