Form your marketing agency LLC with Lovie. Get entity filing, EIN guidance, registered agent, and compliance while you scale retainers.
You've spent years driving results for clients under someone else's logo. You know how to get the retainer, build the team, and move the numbers. Lovie sets up the LLC for marketing agency owners need, handles filings, and keeps compliance visible — so you can send the W-9 and start building the client roster you actually want.
You can do it better. Now go do it — for yourself.
Enterprise clients need a W-9 from a business entity, not your personal SSN.
The problem
Enterprise procurement departments require a W-9 with a business EIN — freelancing under your SSN disqualifies you from the deal
$500+ with Stripe Atlas, then $100/yr registered agent after year one — fees that eat into agency margins
Weeks figuring out LLC vs. S-Corp vs. C-Corp for a multi-service agency with media buying, content, and SEO, instead of choosing the LLC for marketing agency work that fits your first clients
Separate bills for registered agent, mail forwarding, and compliance tracking — each adding to your overhead
Missing state filing deadlines while you're deep in a client's Q4 campaign launch
How Lovie solves it
$29/mo — formation, EIN, registered agent, mail, and compliance included
Filed as soon as you approve — send a W-9, sign that retainer, and start onboarding the client
Lovie recommends the right entity structure for agencies, consultancies, and multi-service firms
Lovie tracks your state deadlines and keeps you compliant while you're managing client campaigns
Convert from LLC to C-Corp when you're ready to raise a round or bring on equity partners — included
Lovie handles every step. Formation to compliance. Zero surprises.
Agency-ready. Close the retainer.
Close Deals, Not Browser Tabs
Enterprise clients won't wait while you sort out LLC formation. Lovie gets your LLC for marketing agency filing, EIN, and W-9 ready so you can close retainers before the prospect's budget goes to another agency.
One Price, Better ROI Than Your Best Campaign
$29/mo covers formation, registered agent, mail, compliance, and EIN. Every dollar saved on legal is a dollar for ad spend, tools, or your first hire.
Scales With the Agency
Solo LLC today. Multi-partner C-Corp when you bring on founders. Lovie handles each transition without separate legal bills at every stage.
You build brands for clients. Let Lovie build yours.
Retainer-Ready Before the Prospect Goes Cold
Enterprise clients expect vendors to be legitimate before they'll commit. Lovie forms the LLC for marketing agency founders need so you can send a W-9, sign the retainer, and start onboarding — not scramble to incorporate while procurement moves on.
Protect Your Margins, Not a Lawyer's
$29/mo covers LLC formation for marketing agency teams, registered agent, mail scanning, and EIN. That's $1,500+ you're not spending on a business attorney — put it toward ad spend, a HubSpot subscription, or your first contractor hire.
Shield Your Personal Assets from Client Disputes
Marketing agencies handle client budgets and make performance promises. If a campaign underperforms and a client sues, client contract liability for agencies should sit with the entity, not your personal savings, home, or car. Lovie makes sure that protection is properly in place.
Freelancer to Full-Service Agency
Start with an LLC for your solo consultancy. As you hire a team, add service lines, or raise capital, Lovie scales with you. LLC-to-C-Corp conversion is included when you're ready for investors or equity hires.
Serve US Clients from Anywhere
Running campaigns from Lisbon, Bali, or Dubai? International marketers form Delaware and Wyoming LLCs through Lovie to sign retainers with American companies or launch a creative agency LLC for US clients. No US address or visit required.
Compliance That Doesn't Eat Your Billable Hours
Between client campaigns, content calendars, and media buying, you're not tracking annual report due dates. Lovie monitors every compliance deadline and reminds you before anything lapses — so you stay in good standing while managing Q4 launches.
Questions about forming your marketing agency.
Do I need an LLC for my freelance marketing work?
Yes — especially if you handle client budgets, manage ad spend, or make performance promises. Without an LLC, a client dispute over campaign results could reach your personal assets. Enterprise clients also require a W-9 from a business entity before signing retainers. Lovie forms your LLC for you.
What about client retainer agreements? Do I need an entity first?
For most freelance clients, you can sign agreements as a sole proprietor. But enterprise procurement departments require a W-9 with a business EIN, proof of incorporation, and sometimes certificates of insurance. Having your LLC ready means you never lose a deal to paperwork.
Should my marketing agency be an LLC or a C-Corp?
Most agencies start as an LLC — simpler, more tax-flexible, and easier to maintain. If you plan to raise venture capital, offer equity to senior hires, or build toward acquisition, a C-Corp may be better. Lovie walks you through the tradeoffs based on your agency's growth plans.
What does the $29/mo include for marketing agencies?
Everything: LLC or C-Corp formation filing fees, EIN registration, registered agent service, digital mail scanning, AI-guided formation, and a real-time dashboard. No add-ons, no surprise fees. Cancel anytime.
Can I structure my agency for multiple service lines under one LLC?
Yes. Most multi-service agencies (SEO, PPC, social media, content, branding) operate under a single LLC. You don't need separate entities unless you want to isolate liability between fundamentally different business lines — like separating your agency from a SaaS product.
I'm an international marketer. Can I form a US agency with Lovie?
Absolutely. Many international marketing professionals form Delaware or Wyoming LLCs through Lovie to serve US clients and sign retainers with American companies. No US address, SSN, or visit required. Lovie handles everything remotely.
Can Lovie convert my LLC to a C-Corp when I scale?
Yes. When you're ready to bring on investors, issue equity to senior hires, or restructure, Lovie handles the LLC-to-C-Corp conversion — included in your subscription. No separate lawyer fees.
What about hiring contractors and building a team?
Once your LLC is formed and you have your EIN, you can bring on freelance writers, designers, and media buyers as independent contractors (issuing 1099s) or W-2 employees. Lovie handles the entity and EIN — payroll and contractor agreements are set up separately.
How is Lovie different from other formation services for agencies?
Most formation services treat every company the same. Lovie's AI understands that agencies need to move fast, close retainers quickly, and keep overhead lean. $29/mo includes everything — no year-two price hikes or surprise add-ons eating into your margins.
How does billing work?
It's $29/mo. Cancel anytime — no contracts, no commitments. This covers formation, registered agent, mail scanning, compliance, and ongoing guidance for your marketing business.
do I need an LLC for a marketing agency?
Usually, yes. The entity helps separate client obligations from your personal finances and gives procurement teams the W-9, legal name, and tax setup they expect. Lovie can form the LLC for marketing agency founders before the first enterprise retainer is signed.
should a digital marketing agency be an LLC?
For many owner-operated agencies, yes. A LLC for digital marketing agency work is often simpler than a corporation while still giving the business a separate legal identity for client contracts, payment processors, and vendor records.
is an LLC or S-Corp better for a marketing agency?
Start with the legal entity first, then discuss tax election timing with your accountant. An LLC can later elect S-Corp tax treatment when revenue, payroll, and owner compensation make that worth evaluating.
when should I form an LLC for my agency?
Form before you sign larger retainers, manage ad spend, hire contractors, or send a W-9 to a serious client. If you are comparing agency models, review formation for consulting and advisory firms too.
do freelance marketers need an LLC?
Freelancers can start as sole proprietors, but an LLC becomes more important when contracts, retainers, media budgets, subcontractors, or performance claims grow. Lovie helps you start a marketing agency LLC before client work becomes operationally complex.
do I need an EIN for a marketing agency LLC?
Yes, in most practical agency workflows. Banks, payroll providers, client procurement teams, and tax forms commonly ask for an EIN after formation. Lovie sequences the filing and EIN workflow so your agency can move from signed documents to business banking.
can an LLC protect a marketing agency from client lawsuits?
An LLC can help separate business obligations from personal assets, but it does not replace insurance, strong contracts, or honest campaign practices. The key is forming correctly and keeping agency finances separate from personal accounts.
should each agency brand or location have its own LLC?
Not always. Many agencies run multiple service lines under one entity, while separate brands, locations, or high-risk offers may justify separate entities. If your offer is brand-heavy, compare formation for creative agency LLC teams before splitting structures.